St. Moritz Supersoft Presents New Swiss Slope-inspired Collection

Rooted in the nostalgia of ski slopes past, St. Moritz Supersoft's offerings blend the upfront, graphic-heavy appeal of streetwear with the technical, functionality of sportswear. All constructed to uphold a distinctive retro aesthetic, the London-based label's summer drop consists of longsleeve tees, half-zip pullovers, logo parkas, caps and pins.The use of bright hues and classic fonts, in addition to clear, pronounced branding are crafted in ode to the ostentatious swagger of '90s ski and out...